Press Release – Ardbeg Day 2017

Ardbeg has today revealed its plans for the 2017 Ardbeg Day celebrations.

On 3rd June, the Distillery will pay homage to the sea surrounding Islay and the mythical sea creatures that live beneath. Participants in Ardbeg Day will be plunged deep under the sea to help celebrate the launch of Ardbeg Kelpie with a day filled with mystery, food, games… and of course, Ardbeg Single Malt.

Guests of Ardbeg Day will be invited to join in an Ardbeggian boat experience, followed by a tasting led by Ardbeg’s Paul Malone of the new Ardbeg limited edition, Kelpie, alongside seafood pairings and a pub quiz on the history of Islay and Ardbeg.

In the UK, each Ardbeg Embassy will have a team that will be challenged to decorate their own Kelpie boat, adding their own mythical figurehead from materials and props supplied. The participating teams will have to paddle across a stretch of water to reach a number of buoy targets en route. Each buoy will lead to a treasure hidden under the water.

Ardbeg’s general release of Kelpie at 46% ABV, launches on Ardbeg Day (3rd June), the expression will be available to purchase from the Ardbeg website as well as Ardbeg Embassies and for a two-week exclusive period. Kelpie will then be available at Ardbeg Embassies, whisky specialists and department stores with a RRP of £98.00.
Ardbeg Day will be celebrated at the distillery on Saturday 3rd June 2017 and at participating Ardbeg Embassies around the world.