Press Release – International Scotch Day 2018 #LoveScotch

Scotch, the world’s favourite whisky, will be celebrated across the globe on Thursday 8th February with a series of events to mark International Scotch Day.

Now in its second year, the day is a celebration of Scotland’s greatest gift, cementing Scotch’s status as both the world’s favourite whisky and the perfect drink to be shared with good company, wherever, whenever.

As part of the celebrations several of Diageos Visitor Centres will offer free admission and the Diageo Archives in Menstrie will be offering ticketed tours. Detail of these offers will be released in due course. You can read about my visit to the impressive archive here.

Join the Celebration - 8th Feb[2]

Ronan Beirne, Global Brand Marketing Director at Diageo said: “Last year we launched International Scotch Day and its huge success proved what we at Diageo already knew – the world loves Scotch. This year is going to be even bigger, with celebrations taking place globally, from Scotch Whisky tastings to opening the doors to Diageo’s archive in Scotland, free passes to distillery visitor centres and celebrity events in cities from Manila to Johannesburg”.

International Scotch Day is an opportunity to celebrate the world’s favourite whisky and to shine a spotlight on the entire Scotch Whisky category. The popularity of Scotch has been built through its integrity, quality and authenticity, and no other spirit can offer as diverse a range of tastes, textures and flavours.

Ewan Gunn, Global Scotch Whisky Master from Diageo commented: “Scotch is made all the way across Scotland – from the romantic west coast, through the whisky heartland of Speyside, to the vibrant urban central belt of Scotland, and though it is made here, it belongs to the world and is truly the world’s favourite whisky.  Hosting International Scotch Day for a second year shows how confident we are about the popularity of this truly international drink.”

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