Category Ramblings

An Opinion: Is It Time To Hit The Brakes On Press Release Jargon?

Urban Millennials? Disrupted Categories? What do these phrases even mean?

Let your product be your voice.

What Every Whisky Drinker Really Should Know About Sherry

A brief introduction to Sherry and its relationship with Whisky.

Fettercairn Rising

Looking at the re-launched and re-invigorated Fettercairn range and the 12, 28, 40 and 50 year old expressions.

Trying out a 1920’s Style Professional Blenders Glass.

Some thoughts on a modern recreation of a 1920’s Blenders glass.

Old Pulteney to discontinue their 17 AND 21 yo expressions

News that Old Pulteney will be discontinuing some of its upper age stated expressions.

Review – A Highland Park Vertical Tasting

Looking at an ascending age range of Highland Park expressions.

Review – The Glenfiddich IPA experiment, or, how the stag learnt to hop (pun intended) 

I’m just going to come out and say it. I’m all for NAS whiskies. However this only on the proviso that they are perhaps a different to a distilleries core range or house style. To use marketing speak I like them to be character-led. Swapping your base level age stated expression for, or introducing, a […]

When is a brand not a brand? (An essay in which I become an honorary pilgrim)

Meeting The Whisky Pilgrim and my thoughts on Fettercairns branding.

If you only ever read one of my articles then please make it this one.

Every year, just before my Fathers birthday I love to go whisky shopping. It’s nice to try and choose a bottle that, not only might we both like, but we can taste, discuss, appreciate and enjoy together.   It’s a nice feeling to know that I seem to have inherited my fathers passion for whisky, […]

Ben Bracken 28y.o Speyside and 22y.o Islay

A look at Lidl’s 28 year old Speyside and 22 year old Islay.